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Our client is a Texas-based OBGYN and aesthetics practice that cares for the overall health and wellness of women at every stage of their lives.

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Practice Area

Challenge

Location

OBGYN

To get the word out about their new aesthetic services

Waco, TX

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The Brief

In 2020, during the height of the coronavirus pandemic, our client added new aesthetic services to their practice and needed to build awareness, educate their customers about their new services, and ultimately, bring new clients into the door. 

Middle Way Marketing managed Deerwood’s social media presence on Instagram and Facebook to inform patients about their services, increase sales, and to take Deerwood’s digital marketing to the next level.

Results

Organic Social Media Results

Between May 2020 and May 2021:

  • 228 posts created

  • 1,554,300 total post impressions

  • 557,200 total video views

  • Increased Instagram Follows by 170%

  • Increased Facebook Fans by 25%

  • Increased sales of vaginal rejuvenation treatments in one month by 410%

  • Increased sales of non-surgical body contouring treatments in one month by 200%

  • Increased sales of skin care products in one month by 500%

By creating entertaining and informative content, we were able to exponentially grow their Facebook and Instagram accounts by reaching and engaging with their exact target audience.

Social Media Management