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Dr. James Leffingwell is an Ear, Nose, & Throat surgeon located in Northeastern Texas. He is now switching his focus to aesthetic procedures for the face and body.

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Practice Area

Challenge

Location

ENT

To get patients for his new aesthetic business, Refining Beauty

Midlothian, TX

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The Brief

Digital Advertising

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Not many ENTs move into the aesthetic space, but Dr. Leffingwell was determined to make that jump. After buying non-surgical treatment offerings such as body contouring and face enhancement devices, Dr. Leffingwell and his team realized they needed some help from experts.

Moving into a new space is hard work, and we had our work cut out for us. Middle Way Marketing took Refining Beauty from having an expensive machine waste away in the closet to bringing patients through the door asking about their new services. Since our client’s conversion happens offline, we needed to have a well-defined approach to our digital advertising. Our strategy focused on getting Refining Beauty to be the top result for relevant searches within the Midlothian area and to remain top of mind on various social platforms to drive brand awareness and bookings.

Results

Over a 6-month campaign and a modest budget:

  • Reached 263,988 people 

  • 460,000+ Impressions on our ads across Google and Facebook

  • Lowered the cost per lead by 56% (based on industry-standard)

  • 375% increase in booked consultations 

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