Meet Our Team


Conner O'Rourke

Founder & CEO

Conner began his career in film & television at Warner Bros and NBC Universal. When he’s not working you can usually find him rock climbing, golfing or on the couch watching a movie.


Brett Chikowski

Founder & COO

A California native, Brett has lived all over the world. With his work he prides himself on open and honest communication. On the soccer field he plays as a stingy holding mid.


Axel Alarcón

Creative Director

Videographer, editor, designer, camera operator, painter, musician, dog father, born in Monterrey, raised in Houston, man, myth, and legend. Oh yeah, and head of Middle Way’s creative efforts.


Stephanie Cohen

Director of Digital Marketing

Known for both her creative and analytical brain, Stephanie is fueled by her passion for digital marketing and advertising. Outside of work, you can usually find her at a local restaurant or a coffee shop in town.


Michael Jimenez

Post Production Supervisor

Born and raised in Odessa, TX, Michael grew up with aspirations of one day joining the film and media industry. He understands the true value of hard work and is happy to be the official Hype Man for Middle Way Marketing.


Tara Dickerson

Video Editor

A walking pop-culture reference machine, Tara is obsessed with storytelling. A nerd? Yes. A geek? Maybe. David Bowie karaoke royalty? Definitely.


Maya Dandashi

Digital Marketing Specialist

Maya (aka Ms. Worldwide) is a Texas native, Dubai raised, Lebanese Syrian creative who loves two things: bread and coffee. When she isn’t creating content or writing copy, she spends her time going to live shows, playing Smash Bros with her friends, and laying on the grass of Zilker Park. 


Nicole Ballard

Marketing Operations Manager

With a background in Psychology and Digital Marketing, Nicole enjoys analyzing data and research. She also LOVES to laugh!! In her free time, you can find her with her family, making snarky jokes, and bingeing The Real Housewives.


Kayla Garza

Campaign Manager

Kayla, an east-side resident of Austin, Texas loves focusing on content creation and design. 

With previous creative agency and consulting experience, one thing is certain - she's passionate about Digital Marketing! Good coffee and music fuel her brain, while nature's beauty provides her inspiration. 

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Ajilé Weldon-Lively

Digital Content Producer

Ajilé is a small town Southern Jersey girl who loves beach days & vegan dishes. With an extensive background in TV/Film Production, she keeps busy producing video content. In her spare time, Ajilé enjoys the study of conscious living, spirituality & new age beliefs. 


Ason Mexia

Digital Content Producer

A native Texan with over 10 years of film, directorial, and content creation experience.  In his free time, Ason enjoys both film and comedy.

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Cierra Freitas

Paid Advertising Specialist 

Cierra is a proud Bostonian with a passion for art & design. She is a self-proclaimed ramen connoisseur & can always be spotted holding an iced coffee or boba!



Barketing Manager

Woof. Woof. Bark.